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What Makes All-Tru Different?
At All-Tru, we see you as your own unique (and badass) person with your own goals, challenges, and dreams. That's why we don't offer typical workout plans or strict nutrition regimens based solely on hitting numbers 24/7.
Let's be real: most fitness programs focus on building physical strength. You take weekly progress pictures, track macros daily, and follow a strict training plan. While you might achieve a "before and after" picture, many times, you don't actually feel better. You're still stressed, tired, and overwhelmed. This often leads to burnout, an unhealthy mindset towards nutrition, and a less happy and fulfilled YOU.
That’s why women who come to us are seeking more than just basic exercise and nutrition tips. They want real transformation—not just physically, but in every aspect of their lives. They want to feel less stressed, more in control of their eating habits, enjoy greater freedom, and feel more energized and productive.
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At All-Tru, we help women find their #TRUstrength, which goes far beyond the gym. Our proven Freedom in Strength method takes clients through three specific phases:
Our method not only transforms you physically (and makes you look hella good naked) but also helps you feel different. By making changes on a deeper level, you'll graduate our program with the skills to maintain your progress and keep leveling up for years to come.
The goal here is to prepare you both physically and mentally to maximize your progress in fat loss, muscle gain, or performance. By focusing on and honing in on your foundational habits, we’re ensuring your body is in an optimal place to improve performance, lose body fat and/or build muscle effectively.
Setting the Foundation
Here we’re dialing in your nutrition, recovery, and training to make serious progress toward your goal physique and performance targets. In this phase, consistency is the name of the game!
Building the New You
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In this phase, it's time to sustain the new lifestyle changes you made and new habits you've created along with celebrate your progress. Here we want to take a step back from being super rigid so we can take a deep breath, have some freedom, and ENJOY all the hard work we put in while still continuing to make forward progress.
Sustain and Fine Tune
Our Values
Our team embodies TRU strength, which signifies resilience and capacity for growth, in all aspects of life. This goes beyond physical strength but also mental and emotional fortitude. Setbacks and failures are looked at as opportunities that set us up for positive change.
01
STRENGTH
We are an inclusive, encouraging and badass community. We lift each other up, share our internal stories with vulnerability, and come ready to learn and grow.
02
COMMUNITY
We commit to understanding and valuing the feelings, needs and perspectives of each of our clients. We ask questions, listen deeply, and take the time and attention needed to help our clients on a deeper level.
03
EMPATHY
We take pride in under-promising and over delivering and setting ourselves apart from other coaching programs. Our clients may come for a before and after picture, but they leave with more happiness, health, confidence, freedom, and self awareness. Our communication is always clear, education based, professional, empathetic and understanding.
04
HIGHER SERVICE
Our team lives out our core values in all aspects or both work and personal life. We stand as role models and take pride in leading by example. What we preach, we practice. We take care of our mental, physical, and emotional health, even when no one is watching. We are honest, open, and respectful towards each other. We value hard work, as much as we value freedom and play.
05
EMBODIMENT
That's when it hit me – strength is about much more than just physical prowess. It's about understanding and trusting your body on a deeper level. It's about listening to your intuition, slowing down, and striving for more freedom and confidence. For me, it was also about tapping into my feminine energy and reminding myself that gentle is strong too.
Throughout my years of coaching, I have not only helped hundreds of women achieve physical transformations, but I have also guided them towards a more stress-free, aligned life. I’ve helped clients leave unfulfilling jobs and relationships, step out of their comfort zones into new areas of growth, and become more present and stress-free in their day-to-day lives.
ABOUT THE OWNER, EMMA
Ten years ago, strength training saved my life. It healed my damaged relationship with food, and for the first time in YEARS, I aspired to become stronger rather than simply smaller. Lifting weights provided me with a healthy outlet that led to personal growth.
However, during those years, it also brought significant pressure and anxiety into my life. I was afraid to stop tracking macros or take a rest day. I pushed through chronic pain to stay on top of the CrossFit leaderboard, which eventually led to a serious back injury that took over a year to rehabilitate. Due to stress and my inability to slow down, I developed gut issues that caused debilitating stomach pains and chronic bowel movement problems. Although lifting saved me and transformed my body, I still didn't feel like myself.
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Learn from our experienced, strong, knowledgeable, and empathetic coaches.
Our team thrives on giving guidance, support, education, and sometimes a little tough love. Our certified coaches have helped 400+ women go from feeling “stuck” to healthy, athletic and strong using our proven 3-phase Freedom in Strength method.
Emma
Owner / Head Coach
NASM-CPT, PN-1, CF-L1, FNMS
My goal is to teach women that by becoming their strongest & most resilient self, they are able to tackle whatever life throws their way. I want your health journey to be something that you look forward to showing up for every day.
Lissa
Coach
ACE CPT & FNS, NCI Gut & Hormone Health, FCS Functional Health
I help women understand food instead of fearing it, so they can finally feel confident and powerful in their bodies. You don’t have to wake up feeling drained and stuck every day. My mission is to show women how to thrive with strategies that are simple, doable, and actually work.
Tori
Coach
B.S. Health & Exercise Science, NASM-CPT + CNC, Pre + Post Natal (pending)
I want to help you step into the person you want to become - the person that builds sustainable, healthy habits that lead to a longer and happier life. My goal is to help everyone become their strongest self (mentally, physically, emotionally) so that you can live your best life!
